Business Innovation Definition Business innovation is the creation of substantial new value for customers and the company by, creatively, changing one or more dimensions of the business system (Sawhney et al., 2006). In other words, business innovation is the creation and adoption of something new that generates business value. This includes new products, services, or processes, such as integrated supply chain solutions (Sawhney et al., 2006). Methodology to develop business innovations? To develop new business innovations inside an organization we can define a process to introduce new ideas, workflow, methodologies, services or products. In this post I want to share a simple user centered methodology to develop business innovations and know your opinion about it. I've been working as Product Owner for several years developing digital products at InfoJobs (a Schibsted company) and I've learnt that a key point to innovate is to understand very well the user need...